A Funny Thing Happened on the way to Coworking (v. 3)

 

When developing coworking spaces in partnership with our clients, we come across the most amazing (and frequently refreshing) perspectives on how to market and operate coworking spaces.

To be sure, we love working with entrepreneurs – whether first timers or veterans. We ALWAYS learn something from each project we manage. Lifelong learning energizes us and keeps us in grounded in reality.

Still, this quick list features marketing strategies that caused us to internalize a “huh, that’s interesting”:

  • A new coworking space in the CBD of a major market with many competitors (traditional shared space and coworking alike) put no money into a marketing budget, believing a strong strategy was to have a college student stand in front of the building wearing a sandwich board, handing out flyers about the new space

 

  • New coworking space in another major market that relied solely on social media to drive traffic to and awareness of the space. Ownership was operating the space as a secondary business and was too busy to build a community from Meetups and outbound networking events. Expected “if we build it, they will come”

 

  • Established space that pivoted to featuring only non-members as speakers and panelists at lunch and learns and after-hours networking events

 

  • Spaces that reject all corporate users (corporate users is a growing population). Context is key but worth reconsidering

 

  • Constant use of shock and awe language (as in something “sucks” or equivalent) in marketing tools. Over time it becomes ineffective and narrows your target demographic options

We have worked with each of the above clients and have been successful at coaching a few into alternate directions. In our experience, clients that did not move from their marketing position above are no longer in operation.

The Power of Gratitude – 7 Reasons to be Thankful

We’ve just turned a  new year and a new decade. Two big milestones that cause use to reflect on the whole timeline – past, present, future.  As we launch into the new decade, let’s reflect on Gratitude and 7 reasons to be thankful.

Monday – start of the work week and ability to make an impact; working with colleagues that challenge you to work at a higher level; getting the kids off to school and the opportunity to learn something new; long talk with a friend (yes, could actually be on the phone rather than using that phone to text); typically when the US has a special holiday, making it a 3-day weekend.

Tuesday – “Productivity Day”, the most productive day, statistically of the work week; recycle pick up by your municipality; volunteering for your favorite cause today; spending time with a friend or loved one who needs extra care; helping your kids with their homework; being the one receiving the extra care from a friend or loved one.

Wednesday – time for a workout, whether at the gym, at home or simply outside; ability to get or stay healthy in mind, spirit AND body; weekly prayer meeting (no matter your faith); working on your hobby or side gig– your classic car, book club, knitting, woodworking, rebuilding your computer, writing that novel, building your app; recognition by others for your contributions.

But wait… there’s more!

Thursday – date night for everyone, even if it’s a night out with your friends; evening of a special performance you’ve booked weeks ago; getting the last major “to-do’s” accomplished at work so you can ease into your weekend on Friday; raising funds at an event supporting your favorite charity; Museum “Free Day” or reduced admission day; the long-sought contract got signed.

Friday – week accomplished TGIF!; lunch with a friend (vs at your desk); mentoring a colleague or being mentored by a colleague; Pizza & beer night; kid’s Field Trip day; going out to a comedy club; heading out of town for a long weekend; feet up, on the couch, doing NOTHING tonight.

Saturday – major personal errand day; cooking your favorite meal; going out to a movie, play or concert; getting outdoors and off the grid; remembering that fantastic baseball game you caught over the Summer; celebrating a birthday or anniversary today; cheering for your favorite college team; catching your kid’s game or performance.

Sunday – Fellowship day – over football, food, friends, faith (could also be Saturday, depending on your faith); storytelling with your family or friends of all the great memories that made you laugh so hard, you cried; celebrating the passing of seasons; reflecting on all that life brought this week and enthusiasm for what’s to come.

This is our quick list. What makes you Grateful?