CASE STUDY – project date 2011 – 2012
SHIFT Workspaces – Denver, CO
http://www.shiftworkspaces.com/
SHIFT Workspaces is a coworking space designed for a variety of mobile users. Currently featuring 2 locations in Denver and the newest, opened in 2021, in Littleton.
Successes
With YES! operational guidance, achieved profitability of space by month 14, well in advance of industry average of 24-30 months in the face of multiple challenges as noted below.
Marketing
- created numerous events. Some were traditional (Thought Leader, Subject Matter expert, educational sessions, speakers) and non-traditional (weddings and receptions)
- Created greater awareness of the space and location
- Hyper-local Ariana Smetana on marketing
- Worked relationships with Alamo Placita neighborhood assn.
- Courted area gov’t officials
- Brokerage community
- Property Management community
- Apartment Management community
Design
- contemporary and thoughtful design
- Mix of offices, coworking lounge, workstations, meeting space, kitchen space, gym facilities
- Skylights and glass block allow natural light to penetrate building all the way to the basement
- Space flow and color selection create a productive and progressive environment attracting target market
- Flexibility: added more offices when market demand supported reconfiguration of the coworking area
Summary
Client has successfully used initial learnings to build upon industry best practices to open 2 additional and larger locations designed specifically for the target audience in each submarket.
